BNP Paribas Nordic Open is proud to announce a new partnership with SponsWatch – a leading company in AI-driven analysis and valuation of sponsorships. As an official partner of the tournament, SponsWatch will measure and analyze the commercial value of brand exposure across all media and platforms during the event.
“We are very pleased to welcome SponsWatch as a partner to BNP Paribas Nordic Open. For us, it is important to provide our partners with clear insights into the actual value of their engagement. With SponsWatch’s data-driven analysis, we are taking a major step forward. This collaboration will help us further develop the tournament and raise the standard for how sponsorships are measured and valued,” says Rasmus Hult, CEO of BNP Paribas Nordic Open.
“We are excited about the partnership with BNP Paribas Nordic Open, one of the most prestigious sporting events in the Nordics. Our mission is to give rights holders and brands a clearer understanding of the value in their partnerships and together raise the standards for how sponsorships are measured and developed,” says Lovisa Brunnberg, Head of Customer Growth at SponsWatch.
For more information
Rasmus Hult, CEO, BNP Paribas Nordic Open
[email protected]
+46 736 97 05 09
Lovisa Brunnberg, Head of Customer Growth, SponsWatch
[email protected]
+46 73 779 90 19
Mauricio Torres, Founder and CEO, SponsWatch
[email protected]
About SponsWatch
SponsWatch is a Stockholm-based company combining AI, computer vision, machine learning, and advanced media monitoring tools to measure the true value of sponsorships across all media and platforms. By analyzing exposure, we provide rights holders and brands with a clear picture of sponsorship value and a solid foundation for better decision-making. Today, SponsWatch collaborates with clubs, leagues, federations, and brands – both in Sweden and internationally.
About BNP Paribas Nordic Open
Founded in 1969, the Nordic Open is the world’s oldest indoor ATP tournament, attracting around 30,000 visitors annually. Previously known as the Stockholm Open, the tournament has carried the name BNP Paribas Nordic Open since 2023. It is held each year at the Royal Tennis Hall in Stockholm.
