To elevate the visitor experience and reach a new audience, BNP Paribas Nordic Open is launching a strategic collaboration this year with Digital New Agency (DNA Media), IngagerSports, and A World Beneath (AWB). This marks the first time the tournament has brought together three agencies in a joint effort to develop the event both strategically and communicatively.
"Nordic Open is the world’s oldest indoor ATP tournament, attracting around 30,000 visitors annually. With DNA Media, IngagerSports, and AWB by our side, we are taking a significant step forward in creating a holistic experience that engages fans beyond the tennis court," says Rasmus Hult, CEO of Nordic Open.
The tournament, previously known as Stockholm Open, has been a stage for the world’s biggest tennis stars since 1969, featuring legendary names such as Björn Borg, John McEnroe, and Roger Federer. Since 2023, the tournament has been called BNP Paribas Nordic Open and is played, as always, at the prestigious Royal Tennis Hall in Stockholm.
"Nordic Open holds a strong position in the Swedish sports scene. We look forward to strengthening the brand’s presence and contributing to the tournament’s continued development," says Carl-Johan Löfvenborg, CEO of DNA Media.
"We will make Nordic Open content addictive—packed with energy, humor, unique moments, and a level of player proximity that makes fans feel like they are there, even through social media. More than just tennis. We want to attract them to follow the matches and visit the Royal Tennis Hall. Every major tournament, World Cup, and European Championship wants to make its presence felt in the city, but today’s town squares are Instagram and TikTok. That’s where everyone should feel that Nordic Open is happening," says Jimmy Jakobsson, founder of IngagerSports.
"Nordic Open is one of Sweden’s most prestigious sporting events, and we are proud to be part of this year’s initiative. We see great potential in merging a classic sport with new pop culture influences to attract more people to discover the tournament," says André Moritz, strategic project manager at AWB.
BNP Paribas Nordic Open will take place from October 11–19 at the Royal Tennis Hall in Stockholm.
For press inquiries, please contact:
André Moritz, AWB
Phone: +46 707 450 547
Email: [email protected]
About Nordic Open
BNP Paribas Nordic Open (formerly Stockholm Open) is the world’s oldest indoor tournament on the ATP Tour. The competition is owned and organized by the sports associations Salk, Stockholm Tennis Association, and KLTK. Since its inception in 1969, the tournament has delivered unforgettable tennis moments from many of the world’s best players to audiences and TV viewers worldwide. The global banking giant BNP Paribas is the tournament’s title partner. The main partners include Audi, Betsson, Emirates, and Fazer. BNP Paribas Nordic Open will be played from October 11–19, 2025, at the Royal Tennis Hall in Stockholm and will be broadcast by SVT.
About DNA Media
DNA Media is a full-service media agency that manages, procures, and measures everything from performance marketing, digital channels, and traditional offline media to sponsorships and partnerships. Through its strategic and data-driven agency concept, DNA Media optimizes its client partners’ marketing and media investments to maximize ROI and long-term growth.
About IngagerSports
IngagerSports helps athletes, event organizers, broadcasters, clubs, and leagues build their brands, strengthen their social media presence, increase content frequency, and, most importantly, maximize revenue from social media and other digital channels. IngagerSports is part of Ingager and Egmont.
About AWB
AWB is a Stockholm-based communications agency with creatives, strategists, and entrepreneurs offering full-service solutions with a focus on pop culture. The agency specializes in bringing brands into the modern cultural landscape through strategic placement and audience-tailored communication.
