ATP Tour Official Tournament

STATE new partner to the tournament

12 June 2024 By
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The historic tennis tournament has signed a three-year agreement with STATE, making it the new official partner in the sports drink category. The popular energy drinks will thus be available during the ATP tournament, which will be held from October 12-20 at Kungl. Tennishallen.

- We are pleased to welcome STATE as a partner of the BNP Paribas Nordic Open. Their commitment to quality and innovation aligns well with the values of our tournament. Over the next three years, we look forward to offering our players and visitors STATE's high-quality energy drinks, which will enhance the experience both on and off the court. This partnership is a fantastic opportunity to further strengthen the connection between tennis enthusiasts in Denmark and Sweden, says Rasmus Hult, CEO of BNP Paribas Nordic Open.

With this agreement, the rapidly growing Danish company further strengthens its position in international tennis. Previously, stars Holger Rune and Caroline Wozniacki have been prominent ambassadors for STATE.

- As a dedicated tennis fan, partnering with a legendary ATP tournament like the BNP Paribas Nordic Open for the next three years is truly special. With our already strong presence in Danish tennis, and our most recent entry into the Swedish market, this made a lot of sense for STATE.

We are looking very much forward to serving our longer-lasting energy drinks to the tournament players and attendees, says Sebastian Egelund, Marketing Manager at STATE.

For more information, contact Rasmus Hult, 0736–970 509.