BNP Paribas Nordic Open has signed a new partnership agreement with Ocean Outdoor, which becomes the Premium Partner for the classic tennis tournament at the Royal Tennis Hall. The partnership means that there will be a lot of tennis displayed on Ocean Outdoor's digital screens across the country in the future.

"We are very pleased to welcome Ocean Outdoor as the Premium Partner for BNP Paribas Nordic Open. Through this collaboration, we will be able to highlight the tournament in a whole new way and reach a broader audience throughout the country. Ocean Outdoor is an innovative and leading player in digital outdoor advertising, and we look forward to creating a unique experience together for both our fans and everyone who passes by their screens. Together, we will make tennis more visible and accessible than ever before," says Rasmus Hult, CEO of the BNP Paribas Nordic Open organizer.

Ocean Outdoor is a leading and highly creative player in Digital Out of Home (DOOH). By carefully selecting the most visited and prime locations, this reputable company transforms spaces into places. Ocean Outdoor is Sweden's largest owner of digital outdoor advertising in shopping centers.

"We are proud of our partnership with this high-class tennis tournament, which has provided many classic tennis moments over the years. The interest, engagement, and emotions that BNP Paribas Nordic Open creates are something we see our extensive network within Digital Out of Home playing an important role in conveying broadly so that more people can experience the magic of tennis and the tournament," says Martin Landeby, Joint Managing Director at Ocean Outdoor.

The 55th edition of BNP Paribas Nordic Open will take place from October 12 to 20 at the Royal Tennis Hall. Top 10 players Casper Ruud and Grigor Dimitrov, in-form Tommy Paul and Alexei Popyrin, promising talents Brandon Nakashima and Luciano Darderi, as well as Grand Slam champions Matteo Berrettini and Stan Wawrinka are among the world stars who have registered for this year's tournament.